Programs
If you are an existing affiliate please sign in to the Management Area using the login prompt above to apply for the program. Alternatively, new affiliates can apply by clicking the signup button to the right.
Lending Tree :: Program Details
Description
LendingTree is the leading online lending and realty services exchange that empowers consumers - When Banks Compete, You WinSM.
- LendingTree spends millions each year in television advertising that benefit you
- Coverage in all 50 states
- Over 200 lenders, great rates, and REAL offers within minutes from up to four lenders
- LendingTree is the #1 brand in online lending and is recognized by consumers more than any other online lender or loan market place.
- LendingTree publishers are compensated based on the quality of lead that they drive; each lead will fall into a bucket from 0 to 4 based on quality.
Category
LendingTree is an ideal promotion for news, finance, and real estate sites.
Creative
We provide a variety of creative available for your site, including interactive widgets, animated banners, and text links.
Commission Structure
Purchase Leads:
| Tier | Commission Payout |
| 0 | $.40 |
| 1 | $.80 |
| 2 | $4 |
| 3 | $28 |
| 4 | $56 |
Refinance Leads:
| Tier | Commission Payout |
| 0 | $.80 |
| 1 | $16 |
| 2 | $28 |
| 3 | $48 |
| 4 | $54 |
Home Equity Loan Leads:
| Tier | Commission Payout |
| 0 | $.60 |
| 1 | $6.40 |
| 2 | $12 |
| 3 | $28 |
| 4 | $60 |
Cookie Length
14 days
PPC Policy
LendingTree, LLC allows publishers to bid on brand terms providing publishers do not bid higher than LendingTree on any given search engine.
For the following list of keywords or keyword combinations, the word LendingTree cannot be part of the headline or URL of your ads but can still be part of the body of the ad: LendingTree.com, Lending tree, Lendingtree, Lending tree com, Lendingtree com. LendingTree does not authorize the use of "Official Site" in titles or descriptions.
Using LendingTree.com in the title or display URL is prohibited.
Using the registered symbol (®) is also prohibited.
No direct linking. All publishers must send keyword to a splash page before sending to LendingTree.
Please note that in addition email using LendingTree links is prohibited.
Publishers found in breach of these terms will be subject to immediate expulsion from the program.
Affiliate Management
This program is proactively managed by Kristen Kendrick. Reach her at kristen.kendrick@corp.aol.com or on 410.537.8741.